Instinct and Reason: Insights

I've had the pleasure of working closely with Instinct and Reason over the past few years, producing 100s of infographics for their varying market research projects - from animal health to watersport safety, and predominantly in the agricultural field.

Recently they launched their updated website and asked me to assist them in producing a couple of infographics to be hard coded into the website, using live data visualisation and some fun scrolling animations. Taking the style sheet for the rest of the website as a building block, I put together these continuos scroll infographics and created a set of "neon" style outline icons to represent the summary data of their two "insight" studies.

The live versions of these two infographics can be found here: Millennials / Over 55s

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